“n.o.w. edizioni”, brand ideated by n.o.w. lab milano / Pietro Gaeta studio, propose a selection of products made in small series from italian artisans.
The collection is composed of small furnitures, lamps, accessories and surfaces.
Point of reference and inspiration: David by Michelangelo. A contemporary, hedonist David, expression of beauty, strength and vigor, a warrior, an artist, a poet.

Pietro Gaeta

“David selection”,the first collection about objects and furniture “n.o.w. edition”, ideated and designed by n.o.w. lab milano / Pietro Gaeta studio, propose a selection of products made in small series: furniture, lamps, accessories, surfaces.
Point of reference and inspiration: David by Michelangelo. A contemporary, hedonist David, expression of beauty, strength and vigor, a warrior, an artist, a poetry.
The collection takes inspiration by drawings present in the common imaginary, often from the past. The objects are characterized by hight level of contamination between handicraft and design, by a polished composition among hight and low technological contents and by a nice and contemporary “decorum concession”. To conceive with creavity objects without time which could be placed into different houses, to use irony like a creativity key, to look at the common objects with a contemporary eye, are aspects I like better during the project development. The experimentation of advance materials and new proceses, the review of traditional tecniques and the formal research, decree the innovative value of this objects and translate a new design approach about sustainability and manual ability.
The collection is entirely created by the milanese studio and produced by able italian craftsmans who interpret and mould matter and thought in a new design form, to bring out a mix of eclectic styles, which characterize every single piece of this collection like a “unique and aesthetics experience”.

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