The stylistic research is carried out through the creative path of Pietro Gaeta, Art Director and founder of the brand, and other designers from the international scene: “After collaborating with Alessandro Mendini on the ‘4 mani’ project, I felt it was appropriate to broaden the horizons of N.O.W. Edizioni with other resources, so I invited some friends and colleagues with whom I shared the years of debut in Milan at the Atelier Mendini.” (Pietro Gaeta)

The project’s reference point and inspiration: Michelangelo’s David. A contemporary David, hedonistic, an expression of beauty, strength, and vigor, a warrior, an artist, a poet. From here arises the collection of graphics titled “David Selection,” which consists of several volumes and is constantly evolving. On the occasion of the Milan Expo, a capsule collection, “Milano,” was created, which nods to the metropolis with ethereal textures composed of subjects inspired by the city, always a symbol of design and avant-garde. There are three Art Collections: “4 mani – Alessandro Mendini / Pietro Gaeta” which, as the name suggests, is a collection created with four hands by the two architects, an overlay of colors and graphics that immediately excited Maestro Alessandro Mendini: “it all stems from a historic friendship, we share a strong empathy and synchrony both on colors and decorative effects.” “Atelier,” born from the meeting of the creativity of three significant designers from the international scene: Anna Gili, Maria Cristina Hamel, and Pietro Gaeta. And finally, “Petals from Tokyo,” created in collaboration with Segio Calatroni, the result of personal research on beauty that essentially culminates in frames of petals. The philosophy of N.O.W. Edizioni is to give life to tailored projects, thanks to a specialized graphic team that creates simulations and customizations tailored to each client.